✌🏼 Free Shipping on orders CHF 100!
koiyu
koiyu
koiyu
Grab The Deals

Reveal Your Natural Glow

Discover Korean skincare essentials that hydrate, soothe, and leave your skin looking healthy and radiant.

 Shop Skincare
Take The Chance

Everyday Protection for Healthy, Glowing Skin

Discover lightweight Korean sunscreens that protect your skin while keeping it hydrated, comfortable, and radiant.

 Shop Sunscreen
Enjoy The Offers

Powerful Care for Visibly Smoother Hair

The Fino Premium Touch Hair Mask deeply nourishes dry and damaged hair, leaving it soft, smooth, and beautifully glossy.

 Discover Fino
Last Chance

Last Chance

New Arrivals

New Arrivals

Best Sellers

Best Sellers

ANUA - Beginner’s Essentials Set - koiyu

Gift Sets

Skincare

Skincare

Serum & Ampoule - koiyu

Serum

Sunscreen & Sunstick - koiyu

Sunscreen

Masks and Spot Treatment - koiyu

Mask

TIRTIR - [Mini] Mask Fit Red Mini Cushion 18g - koiyu

Makeup

Lip Stick

Lip Stick

Hair Care

Hair

Body

Body

Discover Our Favorites

Explore our latest arrivals and most-loved beauty essentials.
SKIN1004 - Madagascar Centella Tone Brightening Capsule Cream

SKIN1004 - Madagascar Centella Tone Brightening Capsule Cream

CHF 15.00
ma:nyo - Pure Cleansing Oil

ma:nyo - Pure Cleansing Oil

CHF 27.60
COSRX - Low pH Good Night Soft Peeling Gel

COSRX - Low pH Good Night Soft Peeling Gel

CHF 13.24 CHF 16.94
Cosrx - The Niacinamide 15 Serum

Cosrx - The Niacinamide 15 Serum

CHF 16.47 CHF 17.90
Pyunkang Yul - Black Tea Line Gift Set

Pyunkang Yul - Black Tea Line Gift Set

CHF 59.99
celimax - Pore + Dark Spot Brightening Kit

celimax - Pore + Dark Spot Brightening Kit

CHF 24.90
AXIS - Y - The Mini Glow Set

AXIS - Y - The Mini Glow Set

CHF 11.90
Lip Mask
Lip Sticks
Cushion
Mascara
Makeup Remove
Hair Color
Hair Growth
Hair Oil
Anua - Azelaic Acid 10 Hyaluron Redness Soothing Serum - koiyu
Clear Skin

Blemish Care

Anua - Azelaic Acid 10 Hyaluron Redness Soothing Serum - koiyu

Anua - Azelaic Acid 10 Hyaluron Redness Soothing Serum

CHF 24.54 CHF 28.15
rom&nd - Glasting Melting Balm - koiyu
Lip Care

Glossy Finish

rom&nd - Glasting Melting Balm - koiyu

rom&nd - Glasting Melting Balm

CHF 12.47 CHF 14.35
koiyu
Pore Care

Deep Cleansing

Numbuzin - No.9 NAD Retinol Volumetox Eye Cream [10ml]

Numbuzin - No.9 NAD Retinol Volumetox Eye Cream [10ml]

CHF 19.00
Medicube - Beauty device AGE-R BOOSTER PRO EX - koiyu
Spa Treatment

Smoother Skin

Medicube - Beauty device AGE-R BOOSTER PRO EX - koiyu

Medicube - Beauty device AGE-R BOOSTER PRO EX

CHF 182.97 CHF 279.00

Take a moment for yourself and let your natural beauty shine.

Free Shipping
Fast Delivery
Fair Prices
Latest Trends
100% Authentic
koiyu
Countdown Is On Holiday Season Sale
koiyu
Oil Cleansers
koiyu
Water Cleanser
koiyu
Toner
koiyu
Serum
Dr. Althea - 147 Barrier Cream [50ml] - koiyu
Moisturizers
koiyu
Masks
koiyu
Cushion
koiyu
Lip Stick
koiyu
Shampoo
koiyu
Body Wash
koiyu
Hair Mask & Oil
koiyu
Set
For A Limited Time

Free Axis-Y Mini-Set

Free mini-set with
every order over CHF 150

 Shop Now

Trending This Week

Shop All Products
Dr. Althea - 345 Relief Cream

Dr. Althea - 345 Relief Cream

CHF 18.97 CHF 28.00
BIODANCE - Bio Collagen Real Deep Mask

BIODANCE - Bio Collagen Real Deep Mask

From CHF 4.37 CHF 4.87
ANUA - Heartleaf Pore Control Cleansing Oil

ANUA - Heartleaf Pore Control Cleansing Oil

CHF 14.47 CHF 17.35
ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

ANUA - Heartleaf Quercetinol Pore Deep Cleansing Foam

CHF 12.54 CHF 14.80
Beauty of Joseon - Relief Sun : Rice + Probiotics SPF50+ PA++++ [50ml]

Beauty of Joseon - Relief Sun : Rice + Probiotics SPF50+ PA++++ [50ml]

CHF 17.47 CHF 20.00
Medicube - Collagen Night Wrapping Mask [75ml]

Medicube - Collagen Night Wrapping Mask [75ml]

CHF 24.54 CHF 28.65
ANUA - Niacinamide 10% + TXA 4% Serum - koiyu

ANUA - Niacinamide 10% + TXA 4% Serum

CHF 14.87 CHF 22.97
SKIN1004 - Madagascar Centella Ampoule - koiyu

SKIN1004 - Madagascar Centella Ampoule

From CHF 13.87 CHF 16.00
ANUA - Heartleaf 77% Soothing Toner - koiyu

ANUA - Heartleaf 77% Soothing Toner

CHF 17.67 CHF 23.15
koiyu
Dr. Althea - 345 Relief Cream

Dr. Althea - 345 Relief Cream

CHF 18.97 CHF 28.00
koiyu
Biodance - REJUVENATING CAVIAR PDRN REAL DEEP MASK

Biodance - REJUVENATING CAVIAR PDRN REAL DEEP MASK

From CHF 4.47

Our Favorite Products

“Carefully selected beauty essentials we love for their effective formulas, gentle textures, and visible results.”

Selected by koiyu

For your daily routine

“A deeply nourishing mask designed to support firmer-looking, smoother, and more radiant skin.”

Selected by koiyu

For an intensive glow boost

Trending Now

Shop Trending Now
Hair Care

Conditioner

Sunscreen & Sunstick - koiyu

Sunscreen

Medicube - Beauty device AGE-R BOOSTER PRO EX - koiyu

Devices

CLIO - kill lash Super proof mascara - koiyu

Mascara

Medicube

Medicube

Shop By Brands

Shop All Brands
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu
koiyu

Saving 20% On Bundle

Select 3 FINO products & get 20% discount on bundle

Shiseido – Fino Premium Touch Conditioner [550ml] - koiyu

Shiseido – Fino Premium Touch Conditioner [550ml]

CHF 18.97 CHF 21.97
Shiseido – Fino Premium Touch Shampoo [550ml] - koiyu

Shiseido – Fino Premium Touch Shampoo [550ml]

CHF 18.97 CHF 22.67
Shiseido - Fino Premium Touch Penetrating Essence Hair Oil Airy [70ml]

Shiseido - Fino Premium Touch Penetrating Essence Hair Oil Airy [70ml]

CHF 17.57 CHF 21.90

Daily Essentials

Complete skincare sets for an easy and effective daily routine.
Shop All Sets
koiyu
Easy Start Carefully Curated Skincare Sets
ANUA - Beginner’s Essentials Set - koiyu

ANUA - Beginner’s Essentials Set

CHF 89.97 CHF 99.97
ANUA - Complete Glow Set

ANUA - Complete Glow Set

CHF 135.94 CHF 154.40
AXIS - Y - The Mini Glow Set

AXIS - Y - The Mini Glow Set

CHF 11.90
Beauty Of Joseon - Beginner’s Essentials Set - koiyu

Beauty Of Joseon - Beginner’s Essentials Set

CHF 75.04 CHF 90.00
COSRX - Beginner’s Essentials Set - koiyu

COSRX - Beginner’s Essentials Set

CHF 48.44 CHF 55.05

Pyungkang Yul - Basic(moisture) Skincare Set (3items: Essence Toner 200ml + Moisture Serum 100ml +N Cream 100ml)

CHF 52.00
Pyunkang Yul - Black Tea Line Gift Set

Pyunkang Yul - Black Tea Line Gift Set

CHF 59.99
Shiseido - Tsubaki Premium Cool & Repair Shampoo & Conditioner Set [450ml x 2]

Shiseido - Tsubaki Premium Cool & Repair Shampoo & Conditioner Set [450ml x 2]

CHF 36.00
SKIN1004 - Madagascar Centella Travel Kit - koiyu TryNOW!
Try the Centella Routine Discover gentle essentials for calm, balanced, and hydrated skin.
koiyu Save30%
Firming Care Sculpt & Smooth
koiyu
Still need help?

Shoot our team an email & we’ll get
back to you ASAP

Discover more in our FAQ

How long does it take to process an order?

Orders are usually processed within 1–2 business days.

Our Blog Posts

View All Posts
How to Find the Perfect Lipstick Shade for Your Skin Tone

How to Find the Perfect Lipstick Shade for Your Skin Tone

Koiyu GmbH

Company
  • American Express
  • Apple Pay
  • Google Pay
  • Klarna
  • Mastercard
  • PayPal
  • Shop Pay
  • Twint
  • Union Pay
  • Visa

© 2026 koiyu. Powered by Shopify